Welcome to

the Aura Sports Site

Aura Sports was founded in 2002 and is the largest digital sports agency in the UK. Aura provides media sales,consultancy and research services.In 2006,BSkyB purchased the company.Sky Media ( BSkyB's Sales Division ) is now responsible for the operations of Aura Sports and Aura Play's services.

For more information contact Sky Media on

Sky Media

2 Floor

123 Buckingham Palace Road

London

SW1W 9SL

Tel: 087 0241 5050

Fax: 020 7233 9110

Or use the contact us email facility on the site

Company Overview

Aura Sports aim to provide the best service for Sports Media companies and Rights Holders in exploiting advertising and sponsorship opportunities via their web sites or other digital platforms.

This is based on a UK only, European or Global basis according to client's requirements. Aura Sports has unrivalled experience in the digital sports market, with over 100 years of combined media experience. Members of the Aura Team have been responsible for many millions of pounds worth of advertising and sponsorship on online properties and contributed to the success of the sites they all worked for. 

Aura is wholly specialised in one sector and is different to other media companies in their focus on account management and innovation in online sports sponsorship.

The Aura Approach

Three key principles drive our approach

1.  Honest and detailed approach to analysis of the revenue potential of a property.

2.  Creation of a strategy that will reach the maximum revenue potential.This will include an analysis of current position in the marketplace and a recommendation for future positioning. 

3.  Implementation of strategy (with on going review) via the best Account Management and Sales People.